Cardzone group currently have 130 stores throughout the country and are positioned as value to mid-market shops, dependent on their demographic. The group approached CP&Co to produce a new "upmarket" style to be unveiled in specific branch locations. The new identity and strapline harks back to an original company name before Cardzone and extends the group’s emphasis into the upmarket, design-driven sector. Stores in Broughty Ferry and Cults are the first to be rebranded with more to follow and we look forward to transforming more locations into the much revered new style.
When adding new boutique stores in Cults and Broughty Ferry to our portfolio of over 130 UK card and gift shops. We realised quickly that they could not fit under our current branding as they had both a specific customer base and stock requirement. These buildings also had to have a completely fresh approach as they had been run down to the point of insolvency. After discussion with CP&Co., we settled on the name of our original store Paperkisses and Phil came up with a brand new logo and colour palette which set the tone for the new buildings. The brand has been a key part of turning these stores round and we look forward to introducing the new branding to more of our outlets to increase visual impact.
James Taylor - Managing Director