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Garioch Sports Centre is the main sports facility locally and has been running since 1996 providing a well respected and popular sports and leisure facility to Inverurie. We were responsible for their initial brand many, many years ago and a rebrand was long overdue. The GSC team initially approached us to help with the design of an app and website refresh but after consultations, it was clearly evident to us that this was an ideal opportunity to rebrand the centre.
With GSC onboard we went to work, designing the initial concepts which then led onto a much larger project than anticipated with the complete centre being transformed by us with new external and internal signage and graphics. The Centre itself was looking dated but now it's had a new lease of life with the vibrant colours and exciting new identity which has received fantastic comments from the centre users. One compliment heard was "This new logo just makes me want to get fit"! We couldn't ask for more than that!
After 16 years with our existing branding it was time for us to embark on a complete rebrand for the Centre and our obvious choice was CP&Co. From the first conversation with them they understood what we were looking for and took the time to understand our business and our community model and ethos. The project was vast and included our new identity, website, the design of our new booking app and all exterior and interior signage and graphics, launch animations and social media posts + more... All of which was delivered on time and to the highest standard. We are absolutely delighted with the service produced by Phil and his team at CP&Co which has seen our business go to the next level with our new fresh exciting identity!
Kevin Bonarius - Chief Operating Officer
