In 2018 Pozzi/Bijou celebrated their 30th year in business and their third year of working with CP&Co. As a company Pozzi/Bijou had to change to stay relevant, moving from a traditional newsagent into a gift and card store which can offer coffee and food - making it a real “destination” store. The difficulty was in trying to bring their branding together whilst ensuring they have a modern clean look which represented the many important aspects of their trade. As a business, they had four different trading entities and this meant social media, press advertising and indeed any type of consistent promotion was difficult.
This was not an easy task as the budget was tight and expectations high. After an initial meeting, we began working on their branding to achieve corporate consistency across their four companies with a monogram style emblem that would be instantly recognised by the public with a timeless style that would serve them well in the future. We then worked closely with them in the re-development of external/internal signage and graphics to complement their extensive refurbishment, press ads, social media campaigns, targeted events and promotions. In addition, we have completely rebranded and re-imagined their menus, gift vouchers and stationery with further work identified with existing buildings interiors, additional new corporate imagery, redesigning of van livery and of course their website -their first real online presence.
Since my initial introduction to CP&Co. I have been exceptionally happy with the quality of work that has been produced to this stage. To highlight just how far we have came in a short time, the examples on this page show the diversity of what they have achieved. I was delighted not only with the rebrand, but with the actual signage which was not only designed but also manufactured and fitted within 2 weeks. Indeed speed of service and the way that they value and prioritise each job is another reason I enjoy working with them. Phil and his team are very approachable, down to earth and have a genuine passion for what they do. I have never felt rushed or persuaded and the need to be totally happy with the projects at hand is clear. It is nice to see a company that cares as much about what you are trying to achieve as you do and they want each project to be completed to the highest standard. Recommendations are sometimes tricky things but after making 10 referrals to date to other companies encouraging them to use CP&Co. I know that the service, expertise and care I receive is replicated to all, a rarity in these time pressured days!... I look forward to building an even stronger relationship with them.
David Robertson - Managing Director